01
Technical SEO
We crawl the site, rank every fix by impact, then do the work. Nothing
stops at a slide. Changes go into your repo or your CMS. Then we crawl
again to prove they held.
Deliverable
A ranked fix list with an owner and a date on every line.
02
Content systems
One brief format. One outline shape. One review pass. Writers plug
into the same rails, so the work reads the same when the roster
changes.
- 01 Brief
- 02 Outline
- 03 Draft
- 04 Edit
- 05 Publish
Deliverable
A brief template, a live calendar, and the drafts to fill it.
03
Brand voice
A voice only works if the whole team can use it. So we write the rules
down. Words to reach for, words to drop, and the sentence shapes that
sound like you.
- Plain words
- Active verbs
- Short lines
- No hype
- Say
- We shipped the fix on Tuesday.
- Drop
-
We will look to implement improvements going forward.
Deliverable
A one page voice guide, with real before and after lines.
04
Conversion
Traffic is half the job. The page still has to close. We rebuild the
pages people land on, then test the parts that carry the decision.
- 01 Headline and offer
- 02 Form length
- 03 Proof placement
- 04 Page speed
- 05 Mobile flow
Deliverable
The rebuilt page, live, plus the test log behind it.
05
Multilingual
A new market is the same system in a new language. We translate intent,
not just words. Then we wire the pages so search engines pair them.
- Market glossary
- hreflang pairs
- Local intent map
Deliverable
Paired pages per market, and one glossary your team owns.