01
Art direction
We set the rules first. Grid, type scale, colour roles and image mood. Then every asset gets made against them, not around them.
You get A direction sheet the whole team can follow.
Direction is what keeps a brand looking like one brand.
Most brands do not break at the logo. They break in the work that comes after. An ad, a page and a post, each made by someone else. NVOstudio sets the rules once, then makes the work against them. One house, one look.
- Type
- Aa Aa Display and body, one pair
- Colour
- Rhythm
- Edge
- Hairline border, soft radius
What we direct
Four bodies of work. Each one states the method and the files you get back. Take one, or run the set as a system.
02
Campaign creative
One idea, cut for each place it runs. Ads, landing pages, email and social. The message holds its shape across all of them.
You get Sized cut-downs, plus the source files.
03
Product and web design
Pages are designed to be built. We hand over spacing, states and breakpoints. Your developers do not have to guess.
You get Layouts, states and a token map for the build.
04
Design systems
A kit only works if people reuse it. So we keep it small. Few components, clear names, and worked examples of each one.
You get A reusable component kit with usage notes.
Three depths of kit
The craft is the same in all three. The scope is not. Pick the depth your team can actually use this quarter.
| Kit | Best fit | Covers | Handover |
|---|---|---|---|
| 01 Direction sheet | You have a brand. The output drifts. | Grid, type, colour roles, image mood | One sheet, plus a review pass |
| 02 Campaign kit | One launch, running in many places. | Key visual, ad sizes, page and email | Cut-downs and source files |
| 03 Full design system | Many people making things at once. | Components, states, tokens, docs | A built kit and a handover session |
Design rarely runs alone. It sits next to brand strategy and identity, content marketing and web and conversion work.
How a kit gets built
Four stages, in order. Status is open the whole way. You never have to chase a round of work.
- 01
Read the room
We look at what you ship today. Site, ads, decks and social. We mark what already works.
- 02
Set direction
We write the rules down. One page, not a fifty-slide deck. You sign off on that page.
- 03
Make the work
We design against the sheet. Each round is a real asset, ready to run, not a mood board.
- 04
Hand it over
You get the files and the notes. Then your team can make the next piece without us.
Send us the piece that looks off
One ad, one page, one deck. We will say what is pulling it out of shape, and what we would fix first. If a direction sheet is enough, we will tell you that too. No upsell.
Prefer email? Write to [email protected] with a link to the work and one line on what feels wrong.