01
Channel plan
First we pick the channels worth the effort. Each one gets a job, a tone and a posting beat. The rest we park, on purpose.
You get A one-page plan naming each channel and its job.
Social that runs on a beat, not on a burst.
Most channels die of stop and start. We fix that with a system. One beat, set formats, a stocked calendar and real replies. You get an in-house social team without the hiring.
A running week, as we plan it
- Mon Point of view
- Tue Proof post
- Wed Reply block
- Thu Teardown
- Fri Cut and count
Five slots. Same shape every week, so nothing waits on a good mood.
Four parts, one running system
Each part states the method and the work you get back. Together they keep the channel moving when the week gets busy.
02
Post bank
A week of ideas is not a system. We build a bank of posts ahead of the run. So a busy week never drops the beat.
You get A stocked bank of posts, sorted by format and channel.
03
Community work
Replies are the work, not the overflow. We answer people in your voice, on a set block each week. Good threads get pulled back into the plan.
You get A weekly reply block, plus notes on what people asked.
04
Read and cut
Every Friday we read what happened. Formats that land get more room. Formats that flop get cut. No vanity charts, no impression theatre.
You get A short weekly note: what ran, what held, what we dropped.
What each channel is for
A channel with no job is a channel that drifts. Here is how we split the roles. Your mix may use two of these, not all four.
| Channel | Its job | Beat | Formats |
|---|---|---|---|
| 01 Long-form social | Show how you think about the work | Two posts a week | Point of view, teardown |
| 02 Short-form video | Reach people who never read the site | One to three a week | Walkthrough, before and after |
| 03 Visual feed | Carry the brand look in public | One set a week | Carousel, still, quote card |
| 04 Community and replies | Turn readers into conversations | One block a week | Reply, thread, direct message |
The look of every post comes from your brand system. We build that in brand strategy and identity, and art direct the assets through creative direction.
Questions we get first
Four answers, in plain words. Ask us anything else on the call.
Do you need us to be on camera?
No. Plenty of formats need no faces at all. If you do want to appear, we plan short takes and keep them easy to film.
Who writes the posts?
We do. You get a voice guide first, so the tone is agreed before we write. You approve in the calendar, not over email threads.
Can this run in more than one language?
Yes. We work across markets and languages. The plan stays one system. Only the words change per market.
How does this connect to the rest of the work?
Social pulls from the same rails as your site and content. That is the point of an in-house unit. One brief, many surfaces.
Bring us one stuck channel
Tell us which channel has stalled and who you want to reach. We will say what we would post first, and what we would stop doing. Then you decide if the fit is right.
Prefer email? Write to [email protected] and name the channel you want running again.